For independent hotels in the UK
A QR code in every room opens your hotel's own app. Guests order breakfast, book the spa or ask for towels from their own phone, and each request goes straight to the right team. No app to download, no hardware, nothing to replace.
Prefer to talk to a person? Message Mateo
The room-phone question
BT and Openreach retire analogue and ISDN lines on 31 January 2027. If your phone system still runs on them, you'll need to touch it either way. Before you renew a handset in every room, look at what guests actually use them for: mostly ordering and requests. Openreach
VisitEngland's 2026 hotel standard makes the bedroom telephone optional.
At 4-star it accepts QR codes or WhatsApp in place of telephones, provided:
Keep a phone for emergencies and for guests without a smartphone. GuestTap isn't an emergency line.
How it starts
Nothing to download and no account to create. The QR code in the room opens the hotel's app in seconds, in English or Spanish, depending on the phone's language.
No more ringing down for towels.
Scan to order
What guests see on their phone, and what happens behind the scenes.
Kitchen New order · Room 12
The guest chooses a full breakfast from their room and taps “Add”.
Behind the scenes: the order appears on the kitchen tablet with an alert sound (switched on once). Reception doesn't have to pass it on.
Housekeeping Towels · Room 7 · on its way
One tap, and it reaches the team that sorts it. Even if the room is at the far end of the east wing.
Behind the scenes: housekeeping sees it on their phone and marks it “on its way”. Nobody walks to reception to ask.
Example · Spa 16:00 2 bookings in 10 minutes
Reception sends “Spa today at 16:00, two treatment slots left”. It reaches every room with a button to book and the price already worked out.
Behind the scenes: each booking is linked to that notice, so you know which notice sold what, and how much.
Bar Whisky tasting · 2 guests · Room 21
When guests book a table or order room service, the app can suggest a pudding, a glass of wine or tonight's whisky tasting, just as a good waiter would (we set it up with you).
Behind the scenes: food goes to the kitchen and the tasting to the bar, each on its own. Every charge is recorded against the room, so nothing is missed at check-out.
Reception writes a notice once. Every guest sees it in the app with a button to book, and it arrives as a notification for those who turned them on.
The hotel scenes are AI-generated. The app screens are the real GuestTap demo (Ashcombe House, a fictional hotel). Each booking is linked to its notice, so you know which notice sold what.
It's the real app. Order something as if you were a guest and see how it reaches the hotel.
↑ Tap here: this is what your receptionists will see
↓ Your request just arrived here. This is how your receptionists see it.
It's 2026.
Your guests book flights, pay and order food from their phones.
Yet in many hotels, asking for towels still means you have to ring reception.0 How many hotels still take requests today: by hand and over the phone.
If asking means calling, they don't ask.
And what they don't order, you don't sell.
Your turn.
In about a minute you'll see your own app, with your logo and everything you've just seen. If you like it, we set it up with your real menu within a day.
Your guests are in the dining room, the spa and the grounds.
With GuestTap, reception is on every guest's phone.
It isn't magic: it's behaviour measured in studies.
MITMassachusetts Institute of Technology
Sloan School of Management
People paying by card offered almost twice as much as those paying in cash: separating the purchase from the payment takes away the “pain of paying”. Charging to the room does the same.
Prelec and Simester, MIT · read summaryUKUswitch, United Kingdom
Survey of 2,000 people
61% of 18 to 34-year-olds prefer a message to a call, and almost one in four never answer calls. If asking means calling, many simply don't ask.
Uswitch and Opinium, 2024 · read articleOSUThe Ohio State University
Study on food photos, 2022
Photos with good colour make a dish look fresher and more appetising, and make people more likely to order it. A PDF menu can't compete with a photo.
University news release · readSUStanford University
Behavior Design Lab
An action happens when motivation, ease and a prompt come together. “Afternoon tea today 15:30, 6 tables left” with a button to book brings all three together.
BJ Fogg's Behavior Model · readReception · everything on one screen
Room 12 · Full breakfast delivered
Room 7 · Extra towels on its way
Room 21 · Afternoon tea 15:30 new
Stops chasing messages. Sees everything on one screen and steps in when a team needs a hand.
Kitchen · order #012 · Room 12
2× Full English breakfast
1× Fresh orange juice
Accept
Get the exact order, with an alert sound. One tap to accept, another to mark it delivered.
Spa · new booking
Hot stone massage · today 16:00
1 guest · Room 21
Confirm
Confirm bookings from their phone, with the room, the time and the number of guests.
Management · example
+£412 sold through the app
Sees what sells, how quickly the team responds and which notice brought in sales. Gets an alert if a guest rates something poorly.
No App Store
With one tap, your hotel's app sits on their home screen next to their other apps. It opens full screen, like a proper app, without downloading anything.
On Android it's added with one button. On iPhone, from Share → “Add to Home Screen”; the app shows them how. On your own domain (guests.yourhotel.co.uk), in English or Spanish.
Start with a 30-day free pilot. No card needed.
30-day free pilot
A simple monthly fee based on how many rooms you have. Tell us a little about your hotel and we'll send you the figure.
A hotel whose guests order £12 cocktails sells differently from one with £180 spa days. With your menu, spa and prices, we'll put together a projection of what the app could sell. Free of charge.
No figures to hand? With GuestTap you'll have them: every order is recorded with its room, time and amount.
At the end of the pilot we show you orders, sales and response times. If it isn't working for you, it stops there.
Fewer calls to reception and fewer trips to check on a request. Each team sees only what's theirs.
It works alongside your PMS and your phone system. Guests use the phone they already carry.
With your logo, your menu, your spa and your experiences, taken from your website. You just review it.
You print the QR codes and each team gets a short video showing the two buttons they use. Before we start, we agree what we'll measure; on day 30 we look at the numbers together.
Orders, sales and response times from those 30 days. If it works for you, we agree the next step together.
No. GuestTap handles ordering and requests from the guest's own phone. Keep a phone for emergencies and for guests without a smartphone: GuestTap isn't an emergency line.
Today, every charge is listed per room so your team can post it to the bill, just as they do when a guest phones down, but without anyone having to call. We can connect to your PMS on request; Mews is first on the list.
No. They scan the QR code and it opens in their phone's browser. No account and no password.
The guest app is in English and Spanish today, and it opens in the language of the guest's phone.
Guests give only a first name, with no account and no email address. We keep that name and their orders for the stay so the hotel can look after them and bill them. We sign a data processing agreement with each hotel.
Pricing depends on your number of rooms. Every hotel starts with a 30-day free pilot, with no card needed and no setup fee for the pilot. Get in touch and we'll send you the figure for your hotel.
The app is light and built for slow connections. The hotel Wi-Fi is enough; guests don't need mobile data.
They could only order something your team hands over in person at the room. To charge to the bill, a guest has to be registered for that stay, and reception sees each person who registers as it happens.
Any phone will do. Or reception confirms the order and passes it on, as today, but without paper.
Review the app we build, print the QR codes and place them by the bed. We load the menu, the spa and the experiences, and we train the team.
Mateo Valle, the founder, working with Atlantic Advisory in Edinburgh. If you'd rather talk to a person, message Mateo directly.
Paste your hotel's website and we'll build your app with your logo straight away. Scan it with your phone, just as a guest would. If you like it, we set it up with your real menu within a day and you try it in a 30-day free pilot. We compare it with what you sold before: if sales don't go up, you simply stop.
While other hotels still take requests over the room phone, your guests order with a tap from their own phone.
Coming soon · GuestTap Immersive
Let guests feel the experience before they book it. A global chain tried it ten years ago; today it costs a fraction.
Marriott toured a booth with a headset, heat, wind and mist around 8 US cities. It was an advertising campaign.
Hotel OnlineHeadsets lent for 24 hours, in 2 hotels, for 2 weeks. Each kit cost about $900 and needed a separate phone.
EngadgetA standalone headset costs $349 (US price), with no phone or cables. Guests request it from the app in their room, feel the experience and book it afterwards.
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